April 15, 2019
Looking back – OPTIMA at IDEA 2019
Three characters, three perspectives. At IDEA 2019 in Miami, Optima Nonwovens looked through the lenses of an operations manager, a plant manager, and a machine operator: Tom, Lisa, and Carl all want to create efficient and robust processes for packaging of paper hygiene products – and yet they each have their own specifications. The animated characters quickly won over hearts and attracted a crowd of visitors to Optima Nonwovens’ trade show booth.