Optima has taken a major step toward becoming a digitalized company. The Optima Digital Innovation Center is up and running. The Optima Group's central digitalization center provides a firsthand experience of digital products and is available for all of its divisions. The facility sets new regional benchmarks for functionality, state-of-the-art technology and visitor-friendliness.

Optima Machinery Corporation is excited to be representing Rianta Packaging Systems in the United States. Rianta has 55 years of experience providing packaging solutions for food and bakery goods. To intensify its sales activities in North America, from now on a the experienced Sales Manager Jeff Privatt will represent the Germany-based company in North America at Optima Machinery Corporation in Green Bay, Wisconsin. Headquartered in Schwaebisch Hall, Rianta Packaging Systems became part of Optima Packaging Group in March of 2019.

The Corona crisis is leading to strong shifts in demand. The need for specific consumer goods and hygiene products, pharmaceuticals and medical technology has increased exponentially. The broad-based Optima Group was quick to respond to this development, and is supporting customers with special machine solutions which can be flexibly adapted to suit the new market requirements. A new website provides information about the portfolio.

Optima is currently carrying out the most complex virtual machine acceptance in the company's entire history. Eleven cameras track the acceptance of a highly complex high-performance filling system for cosmetics. The client – a multinational US corporation – is there live. Every day, over 30 members of the customer's staff follow every step of the virtual factory acceptance test.

The Corona crisis poses a very special challenge for every individual and also for companies. In order to make their contribution to overcoming the situation, companies from the Schwaebisch Hall county have decided to enter into an unusual cooperation.

At Optima in Schwaebisch Hall, 3D printing is now part of the company's range of machines. For this future-oriented technology, the company has specifically founded a 3D printing center – the Additive Innovation Center – and has presented a route map.